Our Heart & Soul: Folk Art

If you’re wondering what’s with all the bright colors and funky drawings all over our packages, well, we couldn’t be more excited to introduce you to the Immaculate Baking folk art! Our deep connection with folk art is founded in the same values that we share with these self-taught artists – Like our approach to baking, folk art is the very definition of handmade: simple, pure, and from the heart. We’ve seen first-hand how these individuals’ vision, dedication, sincerity and modesty permeate not only their paintings but their personalities.

bicycleJimmy Lee Sudduth, Bicycle,  1997, house paint and mud on plywood

Sax Player, Metal (Leonard Jones)

Leonard Jones, Sax Player, metal

Simple. Pure. Natural. Real. Sincere. Modest. Visionary. These are the timeless, admirable qualities folk art embodies, and we emulate them as best we can, not just through our package design, but also through the making and sharing of our goodies.

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